The Wrong Way to Choose a Trip (And What to Do Instead)

Most people choose a trip the way they choose a restaurant — by scanning the options and picking the one that looks best in photos.

That’s not a criticism. It’s just how travel has been sold to us. Destination first. Highlights. Inclusions. Itinerary. Photos. The assumption underneath all of it is that the goal is the place — and that more place, better photos, is better travel.

I’ve run an Intellectual Travel™ company long enough to know that this approach produces a specific outcome: you come home having seen a great deal and understood very little. You have the photos. You have the stamps. You have the correct opinions about which ruins were impressive. And you have the nagging feeling — if you’re honest about it — that you barely scratched the surface.


Why Starting With a Destination Isn’t Enough

The travelers who return to Far Horizons at a rate of 85% didn’t find us by scanning a destination list. They found us because they had a question.

Not “I want to go to Egypt.” Most people who want to go to Egypt have already been. The better version of that question is: What do I want to understand that I don’t yet?

I want to understand why the Roman Empire looked west from North Africa and chose to stay. I want to understand what was happening in the American heartland for the five centuries before European contact — in a civilization that built earthen pyramids aligned to the lunar calendar and governed a continent. I want to understand how a chain of Saharan oases produced some of the most important early Christian art still visible anywhere, in Coptic dome paintings that have survived fifteen centuries of wind and heat.

Those aren’t destination preferences. They’re questions. And when you start with the question, the right trip becomes obvious — because you’re looking for the scholar who has spent their career answering it, not the country with the best weather.


Know Your Why Before You Choose Your Trip

People travel for genuinely different reasons. Some travel to relax — to have no agenda, no schedule, no obligation to understand anything. That’s a legitimate and valuable thing. Some travel for adventure, for the physical experience of being somewhere difficult and beautiful. Also valid.

But some people travel because they want to go deeper. Not necessarily with a specific question already formed — sometimes it’s just a feeling. A pull toward a place or a period or a civilization that has always seemed like it might hold something important. A sense that there’s more to understand than what the highlights tour offers.

That pull is enough. You don’t need to arrive with a fully articulated question. You just need to know that depth is what you’re after — that you want to come home having understood something, not just having seen it.

If that’s your why, starting with destinations and highlights will get you close but not there. The right starting point is curiosity — wherever yours lives right now, however formed or unformed it is.


What Scholar-Led Travel Actually Looks Like

Far Horizons works exclusively with working researchers — archaeologists currently excavating, classicists actively publishing, art historians whose most recent paper is from this year, not a decade ago.

When you travel with a Far Horizons scholar, you’re not receiving a presentation of settled knowledge. You’re participating in ongoing inquiry. The scholar at the site isn’t reciting from the guidebook — they’re telling you what the scholarship currently understands, where it’s still contested, and what they found last season.

The group is never more than fourteen people. There is one scholar for every five to seven travelers. Which means when you arrive with your question — and you will — there’s room for it.


Start With the Curiosity

If depth is what you’re after — even if you can’t fully name it yet — the Spring 2026 catalog is a good place to follow that pull. Thirty expeditions, each built around a working scholar in their field. Something in there will resonate.

Download the Spring 2026 catalog here — or reach us directly at journeys@farhorizons.com · (415) 482-8400. Tell us what’s drawing you, however formed or unformed it is. That’s where the conversation starts.


Mary Collins is the owner of Far Horizons Archaeological & Cultural Trips, which has been running Intellectual Travel™ expeditions since 1983.